Herengracht · Amsterdam
A better night starts backstage

Make the operation
as good as the experience.

A practical way to reduce friction, protect margins and help the team run the bar with confidence.

StockPre-batchesMenu & recipesEventsTeam operations
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Swipe to continue
01 / The reality
The Hoxton · Herengracht

One venue.
Many moving parts.

111

Guest rooms

Daily service creates steady demand and changing patterns.

02

Bar environments

Lotti’s main bar and a smaller balcony bar for events.

↗

The Apartment

Flexible event spaces where demand can shift from 10 to 120 guests.

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The operation changes every day
02 / The opportunity
Not another system for the office

The goal isn't
more software.

It's giving the people running service one clear operational picture — and fewer manual steps between knowing and doing.

Oracle+Manager stock system+Spreadsheets+Notebooks & messages

Wellstock is designed to support the operational layer, not replace the hotel’s financial systems.

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Connect information to action
03 / The cost beneath the surface
Hidden costs

What does the manual work really cost?

Time spent countingManual counts, paper reports and re-entering information.
Time spent preppingRecalculating batches, checking handwritten recipes and chasing answers.
Overstock & wasteWrong counts can trigger unnecessary purchases, spoilage and tied-up cash.
Understock & lost salesMissing spirits, purées, cordials or fruit can mean substitutions or unavailable drinks.
Event-day surprisesLast-minute shopping, urgent messages and avoidable pressure on the team.
Management blind spotsTime spent reconciling sheets instead of spotting patterns and acting early.

These are cost categories to measure in a pilot — not assumed savings or financial estimates.

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Make invisible effort visible
04 / Proof from the floor
Already experienced in the operation
20 min
To count stock and send a report — compared with at least 1 hour on paper.
Paper process

60+ minutes

Counting, writing and preparing the report.

With Wellstock

~20 minutes

A faster count and report workflow observed in practice.

One real observation, not a promise of a universal result. The pilot can measure it consistently.

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Start with what can be measured
05 / Stock
From counting to confidence

Know what you have.
Act before it's gone.

Update quantities quickly at the point of work.
Use product-specific low-stock thresholds — including alerts only when empty.
See recent stock changes and when they happened.
Keep product details, categories and barcodes connected to each item.
Example · service readiness
Campari Below threshold
Passion fruit purée Running low
Limes Ready for prep

A clear view of what needs attention, before a guest asks for it.

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Reliable stock supports reliable service
06 / Preparation
Pre-batches

Make prep repeatable.
Not handwritten.

Today’s friction
Recalculate recipe quantities by hand.
Record shavings and adjustments in a notebook.
Message someone off-shift to confirm a spec.
With Wellstock
Keep batch specs and quantities in one place.
Scale a recipe to the amount of prep needed.
Track live batch quantities and adjustments.

Less recalculation. More consistency from one shift to the next.

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Consistency is an operational advantage
07 / Menu & recipes
Menu recipes

One recipe.
The right quantity.

Keep the menu, ingredient specs and preparation instructions usable by the team — not buried in separate files.

01

Standardise

Give the team a consistent source for recipes and ingredients.

02

Scale

Adjust quantities for the batch or service you need to prepare.

03

Connect

Link ingredients to stock and prep planning, helping expose what is missing.

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Standard specs reduce avoidable variation
08 / Events
From event brief to bar readiness

Every event changes
the operation.

Whether it’s 10 guests or 120, the event should inform what the team prepares, checks and needs to replenish.

Guest count→Menu & drinks→Batch quantities→Stock requirements→Team tasks

Bring event information into the same operational workflow, instead of rebuilding the plan from emails and spreadsheets.

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Prepare for the event you actually have
09 / Team operations
Make the next step clear

Fewer things to remember.
Fewer things missed.

Turn operational needs into visible tasks the team can act on during prep, service and handover.

RestockPrepEvent setupShift handover
An example shift checklist
Confirm citrus and purée levels
Prepare tomorrow’s batch
Check event bar stock
Flag anything below threshold
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Clear ownership improves follow-through
10 / Visibility
Operational monitoring

Move from anecdotes
to signals.

When the team records changes in one workflow, managers can spend less time assembling information and more time acting on it.

↘

Stock patterns

See what repeatedly runs low, what sits too long and where thresholds need tuning.

◷

Prep effort

Measure time spent preparing batches and chasing recipe information.

✓

Operational follow-through

Track whether restock, prep and event tasks are completed before service.

The pilot should establish a baseline and validate which metrics are available and reliable.

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Measure before promising savings
11 / The system
One operation, connected

Not a pile of features.
A shared workflow.

01

Plan

Events, menus and expected demand.

02

Prepare

Recipes, pre-batches and team tasks.

03

Operate

Stock changes, low-stock attention and handovers.

Plan↔Prepare↔Operate↔Review

Wellstock supports the operational work around the bar, alongside the systems the hotel already uses.

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The operational layer for hospitality
12 / Smart functions
Smart functions

Smart functions,
built on solid operations.

AI assists that work on top of the same operational data the team already records — no separate inputs, no guesswork.

01

Dash — AI assistant

Ask about stock, restock patterns or event info and get answers from live operational data.

02

Product scanning

Scan bottles and deliveries straight into stock counts and receiving.

03

Document Scan (BEO)

Photograph supplier invoices and delivery notes — line items land in stock automatically.

04

Menu images

Generate and style consistent visuals for every drink on the menu.

05

AI Planning

Event and prep planning suggestions based on expected demand and current stock.

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Trustworthy data first
13 / The proposal
Start at Herengracht

Let's prove the value
in one operation.

A focused pilot at Lotti’s and the event bar — designed around the work that currently costs the team time.

No need to replace Oracle. Start with the operational workflow.

1. Baseline
Measure count time, prep time, stockouts and avoidable overstock.
2. Run the workflow
Stock, recipes, pre-batches, event prep and task handovers.
3. Review results
Compare before and after with the team and managers.
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A pilot, not a leap of faith
The next step
Wellstock × The Hoxton Amsterdam

Better service.
Less friction.
Clearer control.

Let's start at Herengracht, measure what changes, and build from evidence.

StockPrepEventsOperations
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Open the conversation